Forum Posts

Jannat Ara
Jul 28, 2022
In Real Estate Forum
Email marketing is one of those disciplines evicted over and over again by some marketing gurus. However, today, and thanks to the rise of mobile devices, it is still one of the most effective marketing techniques . It is true that with the increasingly effective filters of widespread email services such as gmail, the percentage of emails that reach the recipient is much lower, but, equally if the user is reached effectively, the conversion rate is significantly higher than in other channels. Obviously, the conversion will only be high if the campaign is well done... there's no point in reaching the user if we don't get them to take an action after reading the email. Index of contents 1. Fatigue: the great enemy of email marketing One of the characteristics of email marketing is fatigue : as we carry out more campaigns, the conversion rate of existing users will decrease. For this reason. It is important that we ask ourselves if the frequency with which we make shipments is excessive or adjusted to our objectives. Email fatigue occurs when recipients of email campaigns begin to ignore messages, delete them, or simply unsubscribe from email lists. This unwanted behavior from our users is a combination of two factors: sending emails too often, or sending content that is irrelevant to them. This diminishing performance of marketing campaigns is hardly avoidable, even in the most optimized campaigns, but with a correct optimization policy, it is possible number list to reduce subscriber fatigue. conversion_email_marketing 2. 10 keys to improve your email marketing strategy 1. Offer quality content Here, and in all kinds of online channels, content is king. If you need to save on costs, do not do it by reducing the quality of the content. 2. Do not abuse the sale Sometimes it is better to offer the user non-promotional content than to tire him out by sending an excess of promotional content. You sell a product or service, but your subscriber already knows about it. 3. Help your subscriber There is no better way to satisfy a potential customer than to offer them content that: Solve your problems save you money entertain you You must become part of the solution to their problems, and make them see that you can help them, and not directly by selling them your product or service, but rather by offering them added value with your communications. 4. Measure and test constantly Prepare at least two versions of each email, slightly varying the content and the subject. Measure all your marketing efforts on a recurring basis 5. Know your subscribers Segment them and develop differentiated content strategies. Analyze conversion data after each campaign. Which ones respond better to transactional messages (offers to sell)? Which informational messages (content articles) work best with? Cross the data of your subscribers with your sales data: are they customers? Have they bought more than once? 6. Send personalized messages Your subscribers are already inundated with emails offering them products and services they don't need, and you need to set yourself apart so you don't end up on their spam list or in their trash.
Decalogue to Optimize Number List
  content media
0
0
1
 

Jannat Ara

More actions