Write compelling, unique, and informative descriptions that support the photos you use. Your copy should be focused on the value proposition, with clear benefit statements that tell the reader why they should buy your product. If you're wondering how long the copy should last, the answer is simple: enough time to answer any questions the customer might possibly have about the product. They don't need to read the full description. They only need to read long enough to convince them that this is the solution they were looking for. Most e-commerce platforms will give you two sections for descriptions (a long description and a short description), or they will pull a short description from the longer copy.
Advertising Continue reading below fax list Zappos is right. The content is not overwhelming and instead combines product specifications with benefit statements for maximum impact. img3 Tackling shipping costs Shipping costs are the number one reason for shopping cart abandonment in e-commerce. Not only will customers bounce back if they need to clear through the checkout process to get shipping rates, but they're likely to shop around to see if they can get a better shipping rate. Advertising Continue reading below More than 50% of e-merchants offer either completely free delivery or free delivery depending on the value of the customer's basket. According to a study by E-tailing, free shipping is the 1 deciding factor for consumers shopping online, and 73% consider it a critical factor in whether or not they will purchase a product.
As many as 93% of shoppers say they would buy more products if free shipping was available. If you can, eliminate your shipping costs by absorbing its cost into your products. Cart Abandonment Sometimes conversions happen outside of your store. On average, 68% of shopping carts are abandoned. This can happen for a variety of reasons and you will always experience some cart abandonment. Go after those lost sales with abandoned cart emails. Most e-commerce platforms like Shopify and BigCommerce have built-in autoresponders that you can set to trigger when a cart is abandoned. Personalize emails, offer a return to store offer, and recoup those lost conversions. Advertising Continue reading below Make it easy to access support Some of your and what to do if something goes wrong.